Reebok Men's UFC Fight Night Authentic Gladiator Short
About this deal
We will take these insights and learnings forward, as we continue on our mission to be the best fitness brand in the world," Reebok said in a statement. Venum is an apparel and equipment brand that focuses solely on the manufacturing of gear for martial arts and combat sports.
Reebok represented a major name brand affiliated with the UFC, which at the time was striving for mainstream acceptance. Bridging the gap between the city and slopes, this partnership seamlessly blends Reebok's urban energy with Spyder's mountain-ready functionality, resulting in a collection that effortlessly transitions.
The true idea of the UFC | VENUM partnership has always been to understand the fighters and to give them solutions that address their training and competition needs. On top of that, there was concern that every fighter wearing the same uniform would strip the sport, which has its fair share of over-the-top characters, of its individuality. Francis Ngannou defeated Stipe Miocic to become the new UFC heavyweight champion at the last UFC pay-per-view under the Reebok deal.
This weird place we're in right now, in the entire world, with sports and business and everything going on, these guys were the right people at the right time. Under Reebok, fighters had a uniform, were not allowed their own in-cage sponsors and were paid through a tiered system (based on tenure) by the UFC via money from the Reebok contract. Going far beyond the sport, the organization now conveys a true lifestyle to its fans around the world.
Per the release, fighters will see an "across the board" increase in pay compared to the Reebok deal, beginning in April 2021. The Fight Night shorts will be incredibly light and comfortable, providing a second-skin-feel thanks to their "featherweight" microfiber material.
Everything in life is about timing, and this Venum deal couldn't come at a more perfect time," UFC president Dana White told reporters Friday after UFC 251 weigh-ins in Abu Dhabi. Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday.
Over the past six years, our UFC partnership afforded us the opportunity to work closely with so many great fighters, giving us new insights into making great training product. On the other hand, UFC definitely holds the position of one of the world’s biggest sports organizations. The goal is to offer the possibility for the athletes to adapt their apparel to their own style of fighting.